Conversion Tracking helps understand how customers behave on your company website, or how they use your app. Which pages are most popular? Where in the ordering process do clients cancel? How much traffic do your Google Ad campaigns or newsletters generate? For all this, conversion tracking is essential.
Conversion tracking collects the data required to understand and optimize the customer journey. As a technical foundation for data-driven decisions, it is important to ensure that the data is correct, processed in accordance with current data protection regulations and accurately reflects user behaviour. That is LA Click’s expertise.
Since your company website or app has individual goals for example, how many new newsletter registrations you received, the number of online sales, recommendations for app downloads, etc., we set up conversion tracking to meet those needs. This enables us to identify the most valuable target groups for you on your website or in your app. The knowledge gained not only serves as the basis for optimizing your customer journey but also for being able to use the advertising budget as specifically as possible.