The online marketing strategy forms the basis of all online activities. Therefore, it must be fully coordinated with the corporate strategy. In the online marketing strategy, we pick up your company’s expectations, jointly define online marketing goals, record your current position in the online area and develop strategies so that you can prevail against your competitors and achieve your company’s goals.
The online marketing strategy covers the following aspects:
- Core message & vision
- Online marketing goals
- Target group & personas
- Current website state
- competitor analysis
- SWOT analysis
- Marketing activities recommendation
- ActivitIes schedule
With this strategy, you will discover the online potential of your company.