The term social media marketing (SMM) refers to marketing activities, such as advertising on social networks, optimisations, the maintenance of profiles and the publication of organic posts on platforms social like Facebook, Instagram, LinkedIn and Twitter. The various social media profiles are the face of your company.
Social media communication is not one-way communication like via TV or radio. Your company enters into a direct dialogue with users or customers. If implemented correctly, you can get valuable information about your customers and build a strong customer relationship.
However, the dialogue with your customers via social media is not easy and involves risks. A well-founded social media strategy is therefore essential. We are happy to help you with that!